With the growing packaging industry, brands have multiple options for their products. Brands can pick the material, size, shape, and design according to their desire. You are deciding what type of box you should choose, and a few things matter. Like how heavy is your product? Does it need extra protection? Will it be available at retail stores or shipped?
How much you’re willing to pay? The difference between kraft, corrugated, and cardboard boxes is the stock of the packaging solution. kraft boxes are gaining more popularity among start-ups and brands for many reasons. These boxes can use them to store anything from food to accessories to oversized items like clothing. With the advancements in printing with the use of UVs and LED UV inks, now companies don’t have to settle for a plain dull brown look. Although it gives a rustic touch and is loved by many, there are better options now.
You must wonder where these are being used. Which companies use them the most?
Due to the several plus points for these boxes, they are being used in various companies. You will mostly see them being used as food packaging. Your regular pizza delivery boxes, happy meals, cakes, and pastries are delivered to you in containers made of kraft paper. Other than that, these clothes, accessories, and apparel are stored.
The question arises; why should we use them? How will using kraft packaging help our brand flourish? What are the benefits of using it instead of all the other packaging materials on the market? There are more advantages than we can count on our fingers, but let’s take a look at a few:
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1- Eco-friendly material
custom Kraft boxes are considered sustainable for the environment because it is made of environmentally-safe raw materials and can be disposed of quicker than other alternatives. They are made from kraft paper, which contains a high percentage of Sulphur wood pulp, resulting in more durable packaging. There are a few different techniques to manufacture them, but if they are made from recycled kraft, they are the most eco-friendly. Customers are encouraged to reuse and recycle them as well. They are 100% biodegradable since they are mostly made from plant-based materials.
2- Unlimited personalization opportunities
Customization of kraft boxes has become a prominent feature in today’s industry. You will notice that brands are putting more effort into designing and marketing them. The easiest way to your customer’s heart is through your packaging. We can display important information creatively to make the outlook of the product stand out among competitors. Custom kraft boxes are lightweight and easily molded into different shapes so they can create a unique view. Therefore Details like adding a die-cut window will give customers quick visual access to your product so they can see what they’re buying. Dynamic styles and distinctive designs add value to the product, which is what the brands aim to do. Storekeepers are likelier to display your products in a good position if they have a captivating look.
3- Safety guaranteed
With the increase in online businesses, packaging companies need to pay more attention to the strength of kraft packaging. It must be in mint condition from the producer to the transporter to the customer’s doorstep. If the boxes contain food items, it means additional protection, so the food doesn’t get contaminated. It helps that custom boxes are water and temperature resistant and have high tear resistance. Containers have to be adjusted in thickness depending on what they are carrying. They should be rigid enough to bear being stacked on each other and easy to handle. Mishandlings when delivering an item are expected, so filler material must be placed appropriately for delicate items like glass.
4- Cost-efficient option
A critical factor that has helped the popularity is cost-efficiency. It helps brands have a higher profit margin by producing kraft boxes wholesale. To achieve this, the raw material selected has to be low-priced. It is used in construction, building, food and beverages, pharmaceuticals, clothing, cosmetics, etc. Kraft paper is being used for food wrapping for items like pizza and burgers as the number of new fast-food chains is surging.